Last night I finally went out to do some Christmas Shopping. I ended up at Nordrom's. I was so pleasantly surprised with the wonderful sales clerk that assisted me in the purchase of eveningwear for my wife. I was also very pleased with the fact that the alterations, if necessary, would be performed by them at no additional charge.
I was even more surprised and pleased with the opportunity I was offered to get an E receipt instead of a paper receipt. This was just like at the Apple Store. Wouldn't it be wonderful, I thought, if all retailers offered this option and we eliminated all those small pieces of paper that are always getting lost.
Wouldn't you know, when I got home last night I found the E receipt from Nordstrom's right there in my in-box. How nice they are.
Well, so much for the nice part. Today, less than 24 hours after my purchase, I have now received another email from Nordstrom's offering special promotions. This is not what I need in my in-box.
I promptly looked for a way to opt out of their promotional emails.
They want to know why I am opting out. Here is what I responded:
I purchased an item yesterday for the first time at Nordstrom. I was so pleased that I was oferred the option of getting an email receipt instead of a paper receipt and I gladly gave them by email address. Had I known that you would have used that email address for this purpose I would have not given you my email address. Where is full disclosure? How about allowing me to opt-in instead. I do not think I will be going back again. You almost had me as a loyal customer. Think about people's feelings before you join the herd of marketing ignoramuses.
I wonder if this will actually cause them to opt me out of their promotions.
Every once in a while you run into a situation where a company does something so ridiculous that you just want to scream out to the whole world "LOOK WHAT THIS COMPANY IS DOING." Perhaps this blog just might have some effect to reign it the audacious behavior we see out there. If you want to comment on the various topics please chime in. All comments are welcome.
Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts
Sunday, December 23, 2012
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